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Tag : FMCG

The Green Phenomenon: How Social Media Brewed Matcha’s Youth Appeal

Matcha, once a niche delight, has blossomed into a global phenomenon, particularly among younger consumers. This vibrant green powder's ...

Oreo’s Milky Way Dunk

Oreo, the cookie that needs no introduction, is globally synonymous with its iconic dunk in milk. But what happens ...

The Evolved Marketing Mix

Marketing can seem complex, but we'll simplify it by explaining the 'marketing mix.' This mix is a set of ...

The Marjan Effect

Ramadan. A time for reflection, togetherness, and… epic marketing campaigns? While that might not be on the textbook

Brand Identity vs. Brand Image

Ever heard the saying, "You never get a second chance to make a first impression"? In the cutthroat world ...