Brief: Food World was a buffet-style restaurant with an affordable price targeted for workers (middle-class community) around the area. The restaurant serves different homemade cooking every day with canteen-style ambience.
Our Approach: Creating a branding that is colourful, simple, and enticing is crucial to attracting the targeted market. The flat and straightforward nature of the logo is juxtaposed with the supergraphics to create a vibrant and lively identity. The use of red and green is to create an appealing contrast and neutrality to reflect and captivate the target market.