Brief: PT Indofood Sukses Makmur Tbk (Indofood) is a well-established company and a leading player in Consumer Branded Products, Bogasari, Agribusiness, Distribution, and Cultivation and Processed Vegetables; with Indomie as one of its leading products. Indofood’s 2013 annual report adopts the tagline “Stay Ahead. Go Beyond”, which reflects Indofood as one of the leading and largest companies in Indonesia while marking their footprints worldwide.
Our Approach: Building upon the tagline, the layout and design elements for the annual report are crafted to express modern and cutting edge look and feel. This aspect is shown through the font selections, icons, and graphics. We were able to construct the 2013 annual report to represent Indofood as a modern and future-oriented company while still maintaining professionalism.