Brief: King-Cat Food is a premium pellet made for your beloved feline companion. For this project, we make an interesting concept to create that attractive packaging for their target market.
Our Approach: There are two alternatives created for this project, the first one is made with a straight forward approach to show the pellets through transparent packaging. While the other alternative is made with a fun approach. We’re using a colorful palette to create a cheerful vibe and reminding the buyers of the happy vibe they have with their cats. The visuals created are also portraying how delicious the food pellet is.