Client: PT PP London Sumatra Indonesia | year: 2014
Brief: As one of Indofood’s subsidiaries, this agribusiness company has been around for more than a century with 20 factories across Sumatra, Java, and Sulawesi. The scope of the business includes breeding, planting, harvesting, processing, and selling palm products, rubber, cocoa, and tea. PT PP London Sumatra Indonesia needs an annual report (2014) design, with the tagline “Nurturing Growth, Harvesting Success”.
Our Approach: Crafted upon this background and concept statement, the concept and design elements are created to illustrate transformation and improvement. This can be seen from the cover and all images that start from hand-drawn in black and white up to the completed model in full colour. The design of Lonsum’s 2O14 annual report is crafted to look professional and attractive at the same time.