Brief: Pancabudi is the first company in Indonesia which has a brand in plastic bags. The first brand that was sold was Pluit and subsequently developed other brands such as: Tomato, Bangkuang, Orange, Chili, 222, Wayang, Gapura, Sparta, Liberty, Dayana, PB and several other brands.
Our Approach: The calendar uses ‘paper marche’ techniques as the design elements. Each of the design elements are based on Pancabudi’s products. Furthermore, the concept was to change people’s view on plastics.