Brief: PT Indofood CBP Sukses Makmur Tbk ( ICBP) is an established, leading and growing consumer branded company. Indofood offers a wide range of products such as noodles, dairy, snack foods, food seasonings, beverages, nutrition and special foods. It is also known as one of the largest instant noodles manufacturers in the world. Considering their growth this year, their annual report is taking the concept of Keeping Up the Growth Momentum.
Our Approach: Visualizing data in annual report makes the information presented easier to comprehend and recalldespite of the numbers of tables and information. While the fun color and layout would engage the reader. In this annual report, we are trying to show how Indofood optimized their performance and product’s distribution penetration. The various modes of transportations imposed with different backgrounds represent Indofood as they build relevance with their consumers through exploration of new product developments to meet consumer needs.