Brief: Signal & Noise is the highlight in VIVO Media Art Centre’s programming; the backbone for media art production and education, distribution, and exhibition. The festival presents the work of local, national and international artists, acting as an essential forum for creative exchange. The festival showcases a spectrum of audio & video works, online games, live-action performances and immersive installations.VIVO Media Arts Centre presents the ninth annual Signal & Noise Festival, and it needs an identity.
Our Approach: As Signal and Noise showcases both sound and visual performances, we tried our best to integrate both aspects into the design to best represent the identity of the event. Hence the CMYK colour used for the letter ‘I’, since it was the base of all design and visuals, and the resonating shape of the letter ‘O’, which symbolizes sound. Whenever the logo is seen, the connection between the logo and the event will be inevitable.