Brief: The Playground was independent with a unique childlike concept to evoke the customers’ memories. The restaurant integrates swings, park benches, and merry-go-rounds as seats. With the opening of their branch in Pondok Indah, they need to create collaterals that differ from the Playground’s other restaurant (located in Plaza Indonesia).
Our Approach: By extracting the logo given by the client, we were able to create unique and appealing supergraphics to use as the identity’s design elements for the identity. The end result was a captivating design that can stand on its own but still retains the different atmosphere and ambience from the first restaurant.