Brief: In the era where the Coffee shop is popping up in so many places, PT BC Kuliner Indonesia is bringing Bourbon Eatery and Coffee among us. Bourbon serves the fusion between eastern and western delicacy for their guests and top with tasty coffee selections. With the combination of comfort and modern interior approach, Bourbon became one of the well-known hang out place at Alam Sutera.
Our Approach: The word bourbon comes from one of Brazil’s most famous coffee variant that is famous for its taste. Our idea is to create a fresh, easily recognized logo that represents the coffee shop. We chose a typography-based logo that is complemented with earthy colours and illustrations to deliver a significant impression of Bourbon Coffee and Eatery to reach a broader target market.