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Deep Dive into Our Perspectives, Stories, and Ideas

A Nike product photographed with an iPhone, illustrating how brand identity is captured and communicated in modern marketing. Overlay

Brand Identity vs. Brand Image

Ever heard the saying, "You never get a second chance to make a first impression"? In the cutthroat world ...

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Marketing team having a discussion to create a successful campaign. Marketing team having a discussion to create a successful campaign.

Essential Pre-Launch Steps for Campaign Success

Ever stared at a blank campaign canvas, feeling like a bewildered painter with a thousand colors but no clue ...

Woman holding her phone and reading a notification about not to read an article on the screen. Woman holding her phone and reading a notification about not to read an article on the screen.

Clickbait Culture

The social media landscape is a battleground for attention. In this relentless fight, marketers are increasingly turning to a ...

Oreo campaign 2025, oreo milky way space dunk. Oreo campaign 2025, oreo milky way space dunk.

Oreo’s Milky Way Dunk

Oreo, the cookie that needs no introduction, is globally synonymous with its iconic dunk in milk. But what happens ...

Finance analyst analyzing economic growth chart. Finance analyst analyzing economic growth chart.

Strategies to Explode Your Meta Ads ROI, Season After Season

Just like the tides, consumer spending has its high and low seasons. Think about it: the holiday rush, back-to-school ...

A person using laptop scrolling through website. A person using laptop scrolling through website.

How Storytelling Transforms Website Design From Click to Connection

In today's digital age, your website is a powerful platform for telling your brand's story. It's the place where ...

Group of people walk to the source of light portraying everyone follow a popular brand. Group of people walk to the source of light portraying everyone follow a popular brand.

Why Purpose Matters

In today's world, consumers aren't just buying products but they're buying into brands. But what makes a brand worth ...

Diverse marketing team collaborating at a table covered with marketing related sketches and tools. Diverse marketing team collaborating at a table covered with marketing related sketches and tools.

The Evolved Marketing Mix

Marketing can seem complex, but we'll simplify it by explaining the 'marketing mix.' This mix is a set of ...

People using their smartphones while standing and waiting. People using their smartphones while standing and waiting.

The Social Media Takeover

Remember when marketing was all about shouting from the papers (or billboards)? Well, the internet happened, and things got ...

A group of Indonesian people are standing together and looking at their cell phones. They are all smiling and seem to be enjoying themselves A group of Indonesian people are standing together and looking at their cell phones. They are all smiling and seem to be enjoying themselves

Ramadan’s “Velocity” Dance

Beyond breaking fast and family time, bukber now features synchronized 'velocity' TikTok dances. This viral trend, a mix of ...

A blurry with scratched lines and progression of colors to indicate a concept of layers A blurry with scratched lines and progression of colors to indicate a concept of layers

The Onion Theory of Branding

In a world of fleeting trends and filtered realities, consumers are craving something real. They're tired of surface-level interactions ...

The act of speaking and listening visualized with illustration of speaking mouth and hearing ear The act of speaking and listening visualized with illustration of speaking mouth and hearing ear

The Social Buzz Effect

Let's be honest, you've seen them too: Nagita Slavina, Baim Wong, dr. Richard Lee, Sarwendah, Lesti Kejora, and even ...

A model photography that express feelings of liberation and optimism. A model photography that express feelings of liberation and optimism.

The Rise of “Talking Pictures” in Ramadan Marketing

There's a new kind of visual storytelling in town, and it's making some serious noise (pun intended). We're talking ...

A close-up photography of Marjan syrup A close-up photography of Marjan syrup

The Marjan Effect

Ramadan. A time for reflection, togetherness, and… epic marketing campaigns? While that might not be on the textbook

This visual metaphor, illustrating the convergence of human creativity and AI (artificial intelligence), represents a core principle of design thinking and exemplifies the design thinking process. This visual metaphor, illustrating the convergence of human creativity and AI (artificial intelligence), represents a core principle of design thinking and exemplifies the design thinking process.

Design Thinking 2.0

Design thinking. It's the buzzword that's been echoing through the halls of innovation for years. But in a world ...

A Nike product photographed with an iPhone, illustrating how brand identity is captured and communicated in modern marketing. A Nike product photographed with an iPhone, illustrating how brand identity is captured and communicated in modern marketing.

Brand Identity vs. Brand Image

Ever heard the saying, "You never get a second chance to make a first impression"? In the cutthroat world ...