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Deep Dive into Our Perspectives, Stories, and Ideas

A Nike product photographed with an iPhone, illustrating how brand identity is captured and communicated in modern marketing. Overlay

Brand Identity vs. Brand Image

Ever heard the saying, "You never get a second chance to make a first impression"? In the cutthroat world ...

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The act of speaking and listening visualized with illustration of speaking mouth and hearing ear The act of speaking and listening visualized with illustration of speaking mouth and hearing ear

The Social Buzz Effect

Let's be honest, you've seen them too: Nagita Slavina, Baim Wong, dr. Richard Lee, Sarwendah, Lesti Kejora, and even ...

A model photography that express feelings of liberation and optimism. A model photography that express feelings of liberation and optimism.

The Rise of “Talking Pictures” in Ramadan Marketing

There's a new kind of visual storytelling in town, and it's making some serious noise (pun intended). We're talking ...

A close-up photography of Marjan syrup A close-up photography of Marjan syrup

The Marjan Effect

Ramadan. A time for reflection, togetherness, and… epic marketing campaigns? While that might not be on the textbook

This visual metaphor, illustrating the convergence of human creativity and AI (artificial intelligence), represents a core principle of design thinking and exemplifies the design thinking process. This visual metaphor, illustrating the convergence of human creativity and AI (artificial intelligence), represents a core principle of design thinking and exemplifies the design thinking process.

Design Thinking 2.0

Design thinking. It's the buzzword that's been echoing through the halls of innovation for years. But in a world ...

A Nike product photographed with an iPhone, illustrating how brand identity is captured and communicated in modern marketing. A Nike product photographed with an iPhone, illustrating how brand identity is captured and communicated in modern marketing.

Brand Identity vs. Brand Image

Ever heard the saying, "You never get a second chance to make a first impression"? In the cutthroat world ...