Brief: Cantik.com is an Indonesian fashion and beauty e-commerce that believes being beautiful does not need a large cost. With that philosophy in mind, all the products sold in their platform are affordable. Cantik.com needs a new logo to represent the brand, target market, and its vision.
Our Approach: The logo is built upon the form of flower and butterfly to convey the sense of beauty to the identity. The combination of form and colors showcases the company’s cheerful and attractive nature. The use of design elements in this design is to reflect the company’s affordable elegance philosophy.