Brief: Temu Cafe is a cafe located in Tangerang, Indonesia. Their slogan is to be a place where communities could gather and enjoy coffee. The brief of this project is to create a strong identity that resonates with Temu Cafe’s core values.
Our Approach: The brand identity was created to give an approachable feel that evokes warmth and welcoming feel. We are using a hand-lettering for this brand logo, to give that authentic yet approachable brand feel. While greeneries and soft patterns of leaves are chosen for the color and other graphic elements to portray their eco-friendly image.