Brief: Over the last two decades, Indofood has progressively transformed into a Total Food Solutions company with operations in all stages of food manufacturing, from the production of raw materials and their processing to consumer products in the market. Today, it is renowned as a well-established company and a leading player in each business category in which it operates.and for the year of 2017, Indofood wanted to share their message about UNITY IN DIVERSITY and portray it in their 2017 annual report.
Our Approach: For that matter, we create a rich visual made of Indonesians patterns, and the deep color of blue is shown in the cover. While the inside of the book is made to match the rich visual shown, the textures used are from an artistic part of a paintbrush, with soft colors such as pastel blue and pink. The information inside is also implemented with the Indonesian pattern to ensure its visuals to be entertaining to read.