Brief: From the lush volcanic slopes of the island of Flores, Indonesia, comes this prized gourmet coffee full of unique flavors that have been synonymous with the region. Flores Gourmet Coffee’s master roasters take tremendous pride in transforming ripe, red coffee cherries to reveal its distinctive flavors in every cup of coffee. The brief is to create a packaging for Flores Coffee beans that entices consumer that it is premium quality beans.
Our Approach: The packaging uses batik patterns as a subtle background to give the Indonesian feel. The dark colours are utilised to give the sophisticated look and feel.