Client: PT. PP London Sumatra Indonesia | year: 2016
Brief: As one of the leading tea planters in Indonesia, London Sumatra wanted launch a high-end tea brand that is sourced from their own plantations. The Kahuripan needs a packaging design that reflect their target market.
Our Approach: To complement the high-end targeted market, we integrated organic yet classy hand drawn graphical elements into the packaging. The use of earthy colours with script and serif typeface enhances the classiness of the whole look.