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Tag : Brand Identity

Beyond the Cheap Pen: Making Branded Merchandise an Investment in Loyalty

The market for branded merchandise for business is booming. It’s a huge investment meant to drive brand awareness. But ...

What is Branding, Really? A First-Timer’s Guide to Brand Identity

Struggling to stand out in a crowded market? Feeling invisible? You launch a great product, but a week later, ...

Building a Vibe: The Story Behind Jakarta’s Hottest Lifestyle Hub

In the heart of Jakarta's bustling metropolis, a new kind of space is taking shape. It’s called Urban Mills, ...

The Art of Brand Longevity: How to Build an Enduring Brand Identity

In today's fleeting digital landscape, trends come and go faster than a viral TikTok dance. Yet, some brands don't ...

The “Copy Nothing” Jaguar Rebrand That Stumbled

Jaguar, a name synonymous with sleek design and roaring engines, attempted a bold leap into the future. Their Jaguar ...

How Canva Mastered “Amplification-First Creative” for Viral Digital Reach

For decades, Out-of-Home (OOH) advertising lived a somewhat solitary life. Billboards stood tall, delivering messages to passersby, their success ...

Why Purpose Matters

In today's world, consumers aren't just buying products but they're buying into brands. But what makes a brand worth ...

Brand Identity vs. Brand Image

Ever heard the saying, "You never get a second chance to make a first impression"? In the cutthroat world ...