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Tag : Branding

Beyond the Cheap Pen: Making Branded Merchandise an Investment in Loyalty

The market for branded merchandise for business is booming. It’s a huge investment meant to drive brand awareness. But ...

What is Branding, Really? A First-Timer’s Guide to Brand Identity

Struggling to stand out in a crowded market? Feeling invisible? You launch a great product, but a week later, ...

3 Levels of Impact Your Brand’s Content Must Achieve

You've probably heard the familiar cheer in the office: "The views are high!" or "The reach is through the ...

Building a Vibe: The Story Behind Jakarta’s Hottest Lifestyle Hub

In the heart of Jakarta's bustling metropolis, a new kind of space is taking shape. It’s called Urban Mills, ...

The Art of Brand Longevity: How to Build an Enduring Brand Identity

In today's fleeting digital landscape, trends come and go faster than a viral TikTok dance. Yet, some brands don't ...

Dupe Culture Decoded

Scroll through any social media feed today, and you’re bound to encounter the term "dupe." It’s everywhere, from fashion ...

Business Design as the Modern Approach to Business Building

Gone are the days when building a business was solely about crunching numbers and drafting rigid five-year plans. In ...

Creative Director is The Emotional Architect Behind Killer Brand Experiences

While an eye for aesthetics is undoubtedly part of the gig, to reduce creative direction to mere visual pleasantries ...

Why Purpose Matters

In today's world, consumers aren't just buying products but they're buying into brands. But what makes a brand worth ...

The Onion Theory of Branding

In a world of fleeting trends and filtered realities, consumers are craving something real. They're tired of surface-level interactions ...

Brand Identity vs. Brand Image

Ever heard the saying, "You never get a second chance to make a first impression"? In the cutthroat world ...