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Tag : Branding

The Art of Brand Longevity: How to Build an Enduring Brand Identity

In today's fleeting digital landscape, trends come and go faster than a viral TikTok dance. Yet, some brands don't ...

Dupe Culture Decoded

Scroll through any social media feed today, and you’re bound to encounter the term "dupe." It’s everywhere, from fashion ...

Business Design as the Modern Approach to Business Building

Gone are the days when building a business was solely about crunching numbers and drafting rigid five-year plans. In ...

Creative Director is The Emotional Architect Behind Killer Brand Experiences

While an eye for aesthetics is undoubtedly part of the gig, to reduce creative direction to mere visual pleasantries ...

Why Purpose Matters

In today's world, consumers aren't just buying products but they're buying into brands. But what makes a brand worth ...

The Onion Theory of Branding

In a world of fleeting trends and filtered realities, consumers are craving something real. They're tired of surface-level interactions ...

Brand Identity vs. Brand Image

Ever heard the saying, "You never get a second chance to make a first impression"? In the cutthroat world ...