Sep 19, 2025
Read Time : 5 minHow American Eagle and Gap Used Opposite Strategies to Go Viral
In the chaotic world of digital marketing, everyone wants to go viral. But what happens when two major brands ...
Tag : Campaign
The Practical Application of Marketing 5.0 Principles
In the ever-evolving world of digital marketing, there's a buzzword that's more than just hype: Marketing 5.0. It's not ...
Picking Your Champion in the Google Ads vs. Meta Ads Battle
So, you're ready to dive into paid advertising, but a common dilemma looms: Google Ads vs. Meta Ads? It’s ...
Local Brands’ Innovative Digital Campaigns for Indonesian Independence
Indonesia's Independence Day on August 17th isn't just a national holiday, it's a goldmine for brands. It’s a moment ...
How Football Clubs Become Global Entertainment Brands
Football clubs today are far more than just 11 players chasing a ball. They've evolved into colossal global entertainment ...
The “Copy Nothing” Jaguar Rebrand That Stumbled
Jaguar, a name synonymous with sleek design and roaring engines, attempted a bold leap into the future. Their Jaguar ...
The Art of Ethical Persuasion
In the bustling world of marketing strategy, we often talk about benefits, gains, and how much better life will ...
How Canva Mastered “Amplification-First Creative” for Viral Digital Reach
For decades, Out-of-Home (OOH) advertising lived a somewhat solitary life. Billboards stood tall, delivering messages to passersby, their success ...
The Rise of “Larger Than Life” Experiences in Modern Marketing
If your social media feed has recently played host to giant Jacquemus handbags cruising through Parisian streets, colossal Kleenex ...
Stop Scrolling! 4 Steps To Make Your Display Ads Unignorable in Today’s Digital Noise
Capturing consumer attention in today's saturated digital marketplace is tough. Display advertising faces a 'triple threat'.
Don’t Just Survive, Thrive!
Indonesia is currently navigating its own economic tides in 2025. While the overall trend points to moderate and resilient ...
How “Mission: Impossible” Mastered Viral Marketing with “Semi-UGC” in Indonesia
In an era saturated with digital noise, standing out requires more than just a slick trailer. Paramount Pictures Indonesia's ...
Essential Pre-Launch Steps for Campaign Success
Ever stared at a blank campaign canvas, feeling like a bewildered painter with a thousand colors but no clue ...
Oreo’s Milky Way Dunk
Oreo, the cookie that needs no introduction, is globally synonymous with its iconic dunk in milk. But what happens ...
Strategies to Explode Your Meta Ads ROI, Season After Season
Just like the tides, consumer spending has its high and low seasons. Think about it: the holiday rush, back-to-school ...
The Evolved Marketing Mix
Marketing can seem complex, but we'll simplify it by explaining the 'marketing mix.' This mix is a set of ...
The Social Media Takeover
Remember when marketing was all about shouting from the papers (or billboards)? Well, the internet happened, and things got ...
The Onion Theory of Branding
In a world of fleeting trends and filtered realities, consumers are craving something real. They're tired of surface-level interactions ...
The Social Buzz Effect
Let's be honest, you've seen them too: Nagita Slavina, Baim Wong, dr. Richard Lee, Sarwendah, Lesti Kejora, and even ...
The Marjan Effect
Ramadan. A time for reflection, togetherness, and… epic marketing campaigns? While that might not be on the textbook