Sep 19, 2025
Read Time : 5 minHow American Eagle and Gap Used Opposite Strategies to Go Viral
In the chaotic world of digital marketing, everyone wants to go viral. But what happens when two major brands ...
Tag : Marketing
The Practical Application of Marketing 5.0 Principles
In the ever-evolving world of digital marketing, there's a buzzword that's more than just hype: Marketing 5.0. It's not ...
Picking Your Champion in the Google Ads vs. Meta Ads Battle
So, you're ready to dive into paid advertising, but a common dilemma looms: Google Ads vs. Meta Ads? It’s ...
Local Brands’ Innovative Digital Campaigns for Indonesian Independence
Indonesia's Independence Day on August 17th isn't just a national holiday, it's a goldmine for brands. It’s a moment ...
How Football Clubs Become Global Entertainment Brands
Football clubs today are far more than just 11 players chasing a ball. They've evolved into colossal global entertainment ...
The “Copy Nothing” Jaguar Rebrand That Stumbled
Jaguar, a name synonymous with sleek design and roaring engines, attempted a bold leap into the future. Their Jaguar ...
How Labubu Became a Shorthand for Aesthetic Identity and In-Group Belonging
Suddenly, they were everywhere. With their mischievous grins, fuzzy coats, and sharp teeth, Labubu dolls seemingly popped out of ...
Dupe Culture Decoded
Scroll through any social media feed today, and you’re bound to encounter the term "dupe." It’s everywhere, from fashion ...
The Art of Ethical Persuasion
In the bustling world of marketing strategy, we often talk about benefits, gains, and how much better life will ...
Unique Liveshopping Strategies Dominating Social Commerce in 2025
The rumble of social commerce is a roaring wave, and at its crest is liveshopping. What began as simple ...
How Canva Mastered “Amplification-First Creative” for Viral Digital Reach
For decades, Out-of-Home (OOH) advertising lived a somewhat solitary life. Billboards stood tall, delivering messages to passersby, their success ...
Business Design as the Modern Approach to Business Building
Gone are the days when building a business was solely about crunching numbers and drafting rigid five-year plans. In ...
The Unplugged Advantage
In an era saturated with digital ads and virtual connections, it’s easy to assume everything happens online. Yet, the ...
The Rise of “Larger Than Life” Experiences in Modern Marketing
If your social media feed has recently played host to giant Jacquemus handbags cruising through Parisian streets, colossal Kleenex ...
The SPREAD Framework for Strategic Viral Content Creation
For years, "going viral" was the holy grail for marketers, a golden ticket to unprecedented reach and brand awareness. ...
K-Pop’s Hidden Power: The Art of Packaging That Builds Identity, Joy, and Unbreakable Fandom
In an age dominated by digital streams and ephemeral downloads, the enduring appeal of physical K-pop albums is a ...
10 Essential Habits of Highly Effective Strategic Thinkers
"Strategic thinking" often conjures images of whiteboard-filled war rooms and grand corporate pronouncements. But what does it really mean ...
The Ultimate Guide to SEO, AEO & GEO for Max Digital Visibility
Achieving comprehensive digital presence requires more than just SEO. Businesses must leverage the modern search triumvirate: SEO, AEO, and ...
Stop Scrolling! 4 Steps To Make Your Display Ads Unignorable in Today’s Digital Noise
Capturing consumer attention in today's saturated digital marketplace is tough. Display advertising faces a 'triple threat'.
The Green Phenomenon: How Social Media Brewed Matcha’s Youth Appeal
Matcha, once a niche delight, has blossomed into a global phenomenon, particularly among younger consumers. This vibrant green powder's ...
Don’t Just Survive, Thrive!
Indonesia is currently navigating its own economic tides in 2025. While the overall trend points to moderate and resilient ...
How “Mission: Impossible” Mastered Viral Marketing with “Semi-UGC” in Indonesia
In an era saturated with digital noise, standing out requires more than just a slick trailer. Paramount Pictures Indonesia's ...
AI Can Write, But Can It Think?
Artificial intelligence is no longer a sci-fi fantasy. From crafting ad copy to generating social media posts, AI in ...
Essential Pre-Launch Steps for Campaign Success
Ever stared at a blank campaign canvas, feeling like a bewildered painter with a thousand colors but no clue ...
Clickbait Culture
The social media landscape is a battleground for attention. In this relentless fight, marketers are increasingly turning to a ...
Oreo’s Milky Way Dunk
Oreo, the cookie that needs no introduction, is globally synonymous with its iconic dunk in milk. But what happens ...
Strategies to Explode Your Meta Ads ROI, Season After Season
Just like the tides, consumer spending has its high and low seasons. Think about it: the holiday rush, back-to-school ...
Why Purpose Matters
In today's world, consumers aren't just buying products but they're buying into brands. But what makes a brand worth ...
The Evolved Marketing Mix
Marketing can seem complex, but we'll simplify it by explaining the 'marketing mix.' This mix is a set of ...
The Social Media Takeover
Remember when marketing was all about shouting from the papers (or billboards)? Well, the internet happened, and things got ...
Ramadan’s “Velocity” Dance
Beyond breaking fast and family time, bukber now features synchronized 'velocity' TikTok dances. This viral trend, a mix of ...
The Onion Theory of Branding
In a world of fleeting trends and filtered realities, consumers are craving something real. They're tired of surface-level interactions ...
The Social Buzz Effect
Let's be honest, you've seen them too: Nagita Slavina, Baim Wong, dr. Richard Lee, Sarwendah, Lesti Kejora, and even ...
The Rise of “Talking Pictures” in Ramadan Marketing
There's a new kind of visual storytelling in town, and it's making some serious noise (pun intended). We're talking ...
The Marjan Effect
Ramadan. A time for reflection, togetherness, and… epic marketing campaigns? While that might not be on the textbook
Design Thinking 2.0
Design thinking. It's the buzzword that's been echoing through the halls of innovation for years. But in a world ...