Aug 19, 2025
Read Time : 5 minLocal Brands’ Innovative Digital Campaigns for Indonesian Independence
Indonesia's Independence Day on August 17th isn't just a national holiday, it's a goldmine for brands. It’s a moment ...
Tag : FMCG
Unique Liveshopping Strategies Dominating Social Commerce in 2025
The rumble of social commerce is a roaring wave, and at its crest is liveshopping. What began as simple ...
The Green Phenomenon: How Social Media Brewed Matcha’s Youth Appeal
Matcha, once a niche delight, has blossomed into a global phenomenon, particularly among younger consumers. This vibrant green powder's ...
Oreo’s Milky Way Dunk
Oreo, the cookie that needs no introduction, is globally synonymous with its iconic dunk in milk. But what happens ...
The Evolved Marketing Mix
Marketing can seem complex, but we'll simplify it by explaining the 'marketing mix.' This mix is a set of ...
The Marjan Effect
Ramadan. A time for reflection, togetherness, and… epic marketing campaigns? While that might not be on the textbook
Brand Identity vs. Brand Image
Ever heard the saying, "You never get a second chance to make a first impression"? In the cutthroat world ...