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Tag : Entertainment

How Football Clubs Become Global Entertainment Brands

Football clubs today are far more than just 11 players chasing a ball. They've evolved into colossal global entertainment ...

How Labubu Became a Shorthand for Aesthetic Identity and In-Group Belonging

Suddenly, they were everywhere. With their mischievous grins, fuzzy coats, and sharp teeth, Labubu dolls seemingly popped out of ...

The Rise of “Larger Than Life” Experiences in Modern Marketing

If your social media feed has recently played host to giant Jacquemus handbags cruising through Parisian streets, colossal Kleenex ...

Ramadan’s “Velocity” Dance

Beyond breaking fast and family time, bukber now features synchronized 'velocity' TikTok dances. This viral trend, a mix of ...

The Marjan Effect

Ramadan. A time for reflection, togetherness, and… epic marketing campaigns? While that might not be on the textbook