Aug 25, 2025
Read Time : 5 minPicking Your Champion in the Google Ads vs. Meta Ads Battle
So, you're ready to dive into paid advertising, but a common dilemma looms: Google Ads vs. Meta Ads? It’s ...
Tag : Social Media
Local Brands’ Innovative Digital Campaigns for Indonesian Independence
Indonesia's Independence Day on August 17th isn't just a national holiday, it's a goldmine for brands. It’s a moment ...
How Football Clubs Become Global Entertainment Brands
Football clubs today are far more than just 11 players chasing a ball. They've evolved into colossal global entertainment ...
How Labubu Became a Shorthand for Aesthetic Identity and In-Group Belonging
Suddenly, they were everywhere. With their mischievous grins, fuzzy coats, and sharp teeth, Labubu dolls seemingly popped out of ...
Unique Liveshopping Strategies Dominating Social Commerce in 2025
The rumble of social commerce is a roaring wave, and at its crest is liveshopping. What began as simple ...
The Unplugged Advantage
In an era saturated with digital ads and virtual connections, it’s easy to assume everything happens online. Yet, the ...
The SPREAD Framework for Strategic Viral Content Creation
For years, "going viral" was the holy grail for marketers, a golden ticket to unprecedented reach and brand awareness. ...
Stop Scrolling! 4 Steps To Make Your Display Ads Unignorable in Today’s Digital Noise
Capturing consumer attention in today's saturated digital marketplace is tough. Display advertising faces a 'triple threat'.
The Green Phenomenon: How Social Media Brewed Matcha’s Youth Appeal
Matcha, once a niche delight, has blossomed into a global phenomenon, particularly among younger consumers. This vibrant green powder's ...
How “Mission: Impossible” Mastered Viral Marketing with “Semi-UGC” in Indonesia
In an era saturated with digital noise, standing out requires more than just a slick trailer. Paramount Pictures Indonesia's ...
Essential Pre-Launch Steps for Campaign Success
Ever stared at a blank campaign canvas, feeling like a bewildered painter with a thousand colors but no clue ...
Clickbait Culture
The social media landscape is a battleground for attention. In this relentless fight, marketers are increasingly turning to a ...
Strategies to Explode Your Meta Ads ROI, Season After Season
Just like the tides, consumer spending has its high and low seasons. Think about it: the holiday rush, back-to-school ...
The Evolved Marketing Mix
Marketing can seem complex, but we'll simplify it by explaining the 'marketing mix.' This mix is a set of ...
The Social Media Takeover
Remember when marketing was all about shouting from the papers (or billboards)? Well, the internet happened, and things got ...
Ramadan’s “Velocity” Dance
Beyond breaking fast and family time, bukber now features synchronized 'velocity' TikTok dances. This viral trend, a mix of ...
The Onion Theory of Branding
In a world of fleeting trends and filtered realities, consumers are craving something real. They're tired of surface-level interactions ...
The Social Buzz Effect
Let's be honest, you've seen them too: Nagita Slavina, Baim Wong, dr. Richard Lee, Sarwendah, Lesti Kejora, and even ...
The Rise of “Talking Pictures” in Ramadan Marketing
There's a new kind of visual storytelling in town, and it's making some serious noise (pun intended). We're talking ...
The Marjan Effect
Ramadan. A time for reflection, togetherness, and… epic marketing campaigns? While that might not be on the textbook
Design Thinking 2.0
Design thinking. It's the buzzword that's been echoing through the halls of innovation for years. But in a world ...