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A Nike product photographed with an iPhone, illustrating how brand identity is captured and communicated in modern marketing. Overlay

Brand Identity vs. Brand Image

Ever heard the saying, "You never get a second chance to make a first impression"? In the cutthroat world ...

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How american eagle and gap used opposite strategies to go viral. How american eagle and gap used opposite strategies to go viral.

How American Eagle and Gap Used Opposite Strategies to Go Viral

In the chaotic world of digital marketing, everyone wants to go viral. But what happens when two major brands ...

An illustration showing a hand holding an AI chip to represent a new marketing way in 5.0 marketing industries. An illustration showing a hand holding an AI chip to represent a new marketing way in 5.0 marketing industries.

The Practical Application of Marketing 5.0 Principles

In the ever-evolving world of digital marketing, there's a buzzword that's more than just hype: Marketing 5.0. It's not ...

A woman painting on a canvas. A woman painting on a canvas.

How Advanced Designers Think to Elevate Your Brand’s Visual Story

Ever wonder why some designs just click? They don't just look pretty; they resonate, they convert, they tell a ...

Two computers showing google ads on one screen and meta ads on the others. Two computers showing google ads on one screen and meta ads on the others.

Picking Your Champion in the Google Ads vs. Meta Ads Battle

So, you're ready to dive into paid advertising, but a common dilemma looms: Google Ads vs. Meta Ads? It’s ...

shutterstock.com Young people filming a video for social media content using phone.

The Art of Brand Longevity: How to Build an Enduring Brand Identity

In today's fleeting digital landscape, trends come and go faster than a viral TikTok dance. Yet, some brands don't ...

Students served as flag raisers in the Indonesia’s Independence Day ceremony. Students served as flag raisers in the Indonesia’s Independence Day ceremony.

Local Brands’ Innovative Digital Campaigns for Indonesian Independence

Indonesia's Independence Day on August 17th isn't just a national holiday, it's a goldmine for brands. It’s a moment ...

Group of young people watching and celebrating football match on television. Group of young people watching and celebrating football match on television.

How Football Clubs Become Global Entertainment Brands

Football clubs today are far more than just 11 players chasing a ball. They've evolved into colossal global entertainment ...

Jaguar rebrand “copy nothing”. Jaguar rebrand “copy nothing”.

The “Copy Nothing” Jaguar Rebrand That Stumbled

Jaguar, a name synonymous with sleek design and roaring engines, attempted a bold leap into the future. Their Jaguar ...

Labubu toy figures displayed in popmart outlet in jakarta. Labubu toy figures displayed in popmart outlet in jakarta.

How Labubu Became a Shorthand for Aesthetic Identity and In-Group Belonging

Suddenly, they were everywhere. With their mischievous grins, fuzzy coats, and sharp teeth, Labubu dolls seemingly popped out of ...

An unlabelled perfume hold by hand. An unlabelled perfume hold by hand.

Dupe Culture Decoded

Scroll through any social media feed today, and you’re bound to encounter the term "dupe." It’s everywhere, from fashion ...

Illustration of two sitting men talking. Illustration of two sitting men talking.

The Art of Ethical Persuasion

In the bustling world of marketing strategy, we often talk about benefits, gains, and how much better life will ...

A woman doing a live stream online selling through a phone. A woman doing a live stream online selling through a phone.

Unique Liveshopping Strategies Dominating Social Commerce in 2025

The rumble of social commerce is a roaring wave, and at its crest is liveshopping. What began as simple ...

Canva’s “amplification-first-creative” marketing campaign. Canva’s “amplification-first-creative” marketing campaign.

How Canva Mastered “Amplification-First Creative” for Viral Digital Reach

For decades, Out-of-Home (OOH) advertising lived a somewhat solitary life. Billboards stood tall, delivering messages to passersby, their success ...

Sales manager doing a presentation for the team to build a modern business. Sales manager doing a presentation for the team to build a modern business.

Business Design as the Modern Approach to Business Building

Gone are the days when building a business was solely about crunching numbers and drafting rigid five-year plans. In ...

Person holding a phone recording the activity of the event. Person holding a phone recording the activity of the event.

The Unplugged Advantage

In an era saturated with digital ads and virtual connections, it’s easy to assume everything happens online. Yet, the ...

The viral jacquemus’ purse campaign on paris. The viral jacquemus’ purse campaign on paris.

The Rise of “Larger Than Life” Experiences in Modern Marketing

If your social media feed has recently played host to giant Jacquemus handbags cruising through Parisian streets, colossal Kleenex ...

Two female salespeople are live-streaming on their mobile phones creating a content. Two female salespeople are live-streaming on their mobile phones creating a content.

The SPREAD Framework for Strategic Viral Content Creation

For years, "going viral" was the holy grail for marketers, a golden ticket to unprecedented reach and brand awareness. ...

BTS at the 2019 Billboard Music Awards held at the MGM Grand Garden Arena in Las Vegas, USA. BTS at the 2019 Billboard Music Awards held at the MGM Grand Garden Arena in Las Vegas, USA.

K-Pop’s Hidden Power: The Art of Packaging That Builds Identity, Joy, and Unbreakable Fandom

In an age dominated by digital streams and ephemeral downloads, the enduring appeal of physical K-pop albums is a ...

Close up of hands of men playing chess. Close up of hands of men playing chess.

10 Essential Habits of Highly Effective Strategic Thinkers

"Strategic thinking" often conjures images of whiteboard-filled war rooms and grand corporate pronouncements. But what does it really mean ...

Visual representation of digital marketing strategies focusing on Search Engine Optimization (SEO), Answer Engine Optimization (AEO), and Geo-targeting (GEO) for maximum brand reach. Visual representation of digital marketing strategies focusing on Search Engine Optimization (SEO), Answer Engine Optimization (AEO), and Geo-targeting (GEO) for maximum brand reach.

The Ultimate Guide to SEO, AEO & GEO for Max Digital Visibility

Achieving comprehensive digital presence requires more than just SEO. Businesses must leverage the modern search triumvirate: SEO, AEO, and ...

Screenshot of desktop website screen that contains pop-up digital ads. Screenshot of desktop website screen that contains pop-up digital ads.

Stop Scrolling! 4 Steps To Make Your Display Ads Unignorable in Today’s Digital Noise

Capturing consumer attention in today's saturated digital marketplace is tough. Display advertising faces a 'triple threat'.

Taking photo of green tea latte or matcha using smart phone. Taking photo of green tea latte or matcha using smart phone.

The Green Phenomenon: How Social Media Brewed Matcha’s Youth Appeal

Matcha, once a niche delight, has blossomed into a global phenomenon, particularly among younger consumers. This vibrant green powder's ...

House agent and customer discussing about property sales with contract and real estate marketing data. House agent and customer discussing about property sales with contract and real estate marketing data.

Don’t Just Survive, Thrive!

Indonesia is currently navigating its own economic tides in 2025. While the overall trend points to moderate and resilient ...

Mission impossible the final reckoning movie poster. Mission impossible the final reckoning movie poster.

How “Mission: Impossible” Mastered Viral Marketing with “Semi-UGC” in Indonesia

In an era saturated with digital noise, standing out requires more than just a slick trailer. Paramount Pictures Indonesia's ...

A woman looking at a website on her laptop. A woman looking at a website on her laptop.

The User at the Center

In the digital realm, user experience (UX) reigns supreme. A website, application, or digital product can be visually stunning

Back view of man sitting on chair and working at home office. Back view of man sitting on chair and working at home office.

Creative Director is The Emotional Architect Behind Killer Brand Experiences

While an eye for aesthetics is undoubtedly part of the gig, to reduce creative direction to mere visual pleasantries ...

Digital brain with circuit and ai concept style design. Digital brain with circuit and ai concept style design.

AI Can Write, But Can It Think?

Artificial intelligence is no longer a sci-fi fantasy. From crafting ad copy to generating social media posts, AI in ...

Marketing team having a discussion to create a successful campaign. Marketing team having a discussion to create a successful campaign.

Essential Pre-Launch Steps for Campaign Success

Ever stared at a blank campaign canvas, feeling like a bewildered painter with a thousand colors but no clue ...

Woman holding her phone and reading a notification about not to read an article on the screen. Woman holding her phone and reading a notification about not to read an article on the screen.

Clickbait Culture

The social media landscape is a battleground for attention. In this relentless fight, marketers are increasingly turning to a ...

Oreo campaign 2025, oreo milky way space dunk. Oreo campaign 2025, oreo milky way space dunk.

Oreo’s Milky Way Dunk

Oreo, the cookie that needs no introduction, is globally synonymous with its iconic dunk in milk. But what happens ...

Finance analyst analyzing economic growth chart. Finance analyst analyzing economic growth chart.

Strategies to Explode Your Meta Ads ROI, Season After Season

Just like the tides, consumer spending has its high and low seasons. Think about it: the holiday rush, back-to-school ...

A person using laptop scrolling through website. A person using laptop scrolling through website.

How Storytelling Transforms Website Design From Click to Connection

In today's digital age, your website is a powerful platform for telling your brand's story. It's the place where ...

Group of people walk to the source of light portraying everyone follow a popular brand. Group of people walk to the source of light portraying everyone follow a popular brand.

Why Purpose Matters

In today's world, consumers aren't just buying products but they're buying into brands. But what makes a brand worth ...

Diverse marketing team collaborating at a table covered with marketing related sketches and tools. Diverse marketing team collaborating at a table covered with marketing related sketches and tools.

The Evolved Marketing Mix

Marketing can seem complex, but we'll simplify it by explaining the 'marketing mix.' This mix is a set of ...

People using their smartphones while standing and waiting. People using their smartphones while standing and waiting.

The Social Media Takeover

Remember when marketing was all about shouting from the papers (or billboards)? Well, the internet happened, and things got ...

A group of Indonesian people are standing together and looking at their cell phones. They are all smiling and seem to be enjoying themselves A group of Indonesian people are standing together and looking at their cell phones. They are all smiling and seem to be enjoying themselves

Ramadan’s “Velocity” Dance

Beyond breaking fast and family time, bukber now features synchronized 'velocity' TikTok dances. This viral trend, a mix of ...

A blurry with scratched lines and progression of colors to indicate a concept of layers A blurry with scratched lines and progression of colors to indicate a concept of layers

The Onion Theory of Branding

In a world of fleeting trends and filtered realities, consumers are craving something real. They're tired of surface-level interactions ...

The act of speaking and listening visualized with illustration of speaking mouth and hearing ear The act of speaking and listening visualized with illustration of speaking mouth and hearing ear

The Social Buzz Effect

Let's be honest, you've seen them too: Nagita Slavina, Baim Wong, dr. Richard Lee, Sarwendah, Lesti Kejora, and even ...

A model photography that express feelings of liberation and optimism. A model photography that express feelings of liberation and optimism.

The Rise of “Talking Pictures” in Ramadan Marketing

There's a new kind of visual storytelling in town, and it's making some serious noise (pun intended). We're talking ...

A close-up photography of Marjan syrup A close-up photography of Marjan syrup

The Marjan Effect

Ramadan. A time for reflection, togetherness, and… epic marketing campaigns? While that might not be on the textbook

This visual metaphor, illustrating the convergence of human creativity and AI (artificial intelligence), represents a core principle of design thinking and exemplifies the design thinking process. This visual metaphor, illustrating the convergence of human creativity and AI (artificial intelligence), represents a core principle of design thinking and exemplifies the design thinking process.

Design Thinking 2.0

Design thinking. It's the buzzword that's been echoing through the halls of innovation for years. But in a world ...

A Nike product photographed with an iPhone, illustrating how brand identity is captured and communicated in modern marketing. A Nike product photographed with an iPhone, illustrating how brand identity is captured and communicated in modern marketing.

Brand Identity vs. Brand Image

Ever heard the saying, "You never get a second chance to make a first impression"? In the cutthroat world ...